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Marianne Sweeny
Information Architect and Search Optimization Specialist

Picture of Marianne Sweeny

Marianne Sweeny is a recognized expert in the information design field and a member of Ambient Insight's Advisory Board. Formerly with Microsoft Corporation from 1999 to 2006, Marianne pioneered development and implementation of numerous search optimization and information architecture improvements on www.microsoft.com, one of the largest and most complex Web sites in the world. In 2002, her work was recognized with the Divisional Vision Award.

A deep passion for technology brought Marianne to information retrieval systems and search optimization while working on her Masters in Library and Information Science at the University of Washington. Marianne brings a holistic approach to demand generation and search optimization that focuses on content, code, and a strong linking strategy for search technology today and tomorrow.

In addition to her Masters, Marianne holds a Certificate in Content Management Systems (2004) and a Certificate in Software Product Management (1996) also from the University of Washington.

While at Microsoft she created a Search Optimization process for the enterprise server Web sites that reduced failed searches by 10%. By implementing publishing process improvements, she managed concurrent publishing for up to eight of those enterprise-level Web sites.

Increasing customer satisfaction has always been a core interest for Marianne. She developed a customer feedback analysis methodology based on verbatim reporting. The methodology enabled Web site editors and site managers to make better use of valuable information, and use it to drive site improvements. To enhance discoverability for Web site customers, Marianne developed a social tagging feature, Pathfinder, for Microsoft's TechNet Web site for IT Professionals.

Prior to joining Microsoft, Marianne worked extensively in content coordination, database administration, Web site design and development; as well as information architecture and search optimization. In the mid-1990's, she constructed and maintained a 7200-record database of newspaper advertising and production schedules, as well as provided client-specified market placement research. She has also led development of software projects and is experienced in producing site specifications, build-outs, and site maps.

An accomplished presenter and leader, Marianne has shared her knowledge of information systems at the American Society of Information Science and Technology, Puget Sound SIGCHI, and numerous seminars. She is also an active member of Information Architecture Institute, Content Management Professionals, and Women in Digital Journalism. During her employment at Microsoft, Marianne started Microsoft Information Architects, a cross-discipline, global community of practice with over 300 members.

In L.A., from 1980 to 1993, Marianne acquired and developed content for feature film and television projects for Paramount Pictures, Warner Brothers, Universal Pictures, and Walt Disney Productions. She created script analysis and production suitability reports, and supervised a studio story department with a staff of 14. In 1979, Marianne was a Producing Fellow, American Film Institute.

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