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The demand-side analysis in this report forecasts the expenditures for Mobile Learning products and services in eight US buying segments: consumer; corporations and businesses; federal civilian and military government; state and local government; PreK-12 academic; higher education; NGOs, non-profits, and associations; and healthcare.
The supply-side analysis in this report forecasts the expenditures for packaged content, custom content services, hosted platform services, software tools, and installed technology. Throughout the forecast period, the sales of packaged content will generate the highest revenue for suppliers. The content type with the highest growth rate is location-based learning.
Mobile Learning has entered the "value creation" phase of the product lifecycle. The value creation phase is characterized by innovation and wide adoption enabled by expanding distribution channels.
There are several major catalysts that are accelerating and will continue to accelerate the adoption of Mobile Learning across the various buying segments. These catalysts are contributing to a "perfect storm" of market conditions that are sustaining a very favorable business climate for Mobile Learning suppliers.
There are 54 pages in the report, 18 tables, and 10 charts.
The "The US Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis" report is available now in the Ambient Insight Store.
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The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis
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The worldwide market for Mobile Learning products and services reached $3.2 Billion in 2010. The five-year compound annual growth rate (CAGR) is 22.7% and revenues will reach $9.1 billion by 2015.
The country-by-country dynamics of the worldwide market are changing fast. In the 2010 market, the US was the top Mobile Learning buying country, followed by Japan, South Korea, the UK, China, and Taiwan. By 2015, the top buying countries will be the US, China, India, Japan, Indonesia, and Brazil, respectively.
The countries with the highest growth rates (all over 60%) are China, India, and Indonesia. The countries with the lowest growth rates (all under 5%) are Japan, South Korea, and Taiwan, the three most mature Mobile Learning markets on the planet.
It has only become possible to speak about a worldwide Mobile Learning market in the last 18 months. Prior to 2010, Mobile Learning was heavily concentrated in just a handful of countries, mostly with developed economies.
Mobile Learning has spread like wildfire across the planet primarily due to the launch of dozens of successful Mobile Learning value-added service (VAS) products sold directly to consumers by the telecom network operators. The content is usually delivered via Short Message Service (SMS) or Interactive Voice Response (IVR). The operators are initially targeting developing economies for the most part and we can now see the contours of a cohesive worldwide Mobile Learning market.
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Download the Executive Overview (includes complete Table of Contents, List of Tables, and List of Figures in the report.)
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These Mobile Learning VAS offerings in developing economies have relatively low subscription prices, yet they have millions of customers. Consequently, the revenues are quite high. This is a classic "rags to riches" story with suppliers collectively generating hundreds of millions of dollars in new revenue in just the last 18 months.
The telecoms depend on third-party commercial suppliers for content, custom content development services, tools, and platforms. They often pay subject matter experts to provide tutoring to subscribers, so the revenue opportunities are significant across the supply chain. Analyses of the Mobile Learning VAS supply chains, high-demand content types, revenue-sharing models, and pricing models are included in this report.
The revenues in the worldwide Mobile Learning market are generated by the sales of packaged content and edugames, custom content development services, SaaS tools and platforms, installed authoring tools, installed platforms, dedicated personal learning devices, and, most recently, Mobile Learning VAS.
There are 63 pages in the report, 8 tables, and 6 charts
Packaged content and edugames will generate the highest revenues throughout the forecast period followed by personal learning devices and custom content development services. The products with the highest growth rates are Mobile Learning VAS, followed by custom content development services and packaged content.
The "The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis" report is available in the Ambient Insight Store.
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The US Healthcare Market for Mobile Learning Products and Services: 2009-2014 Forecast and Analysis
An organizational site license (multiple sites and unlimited users) can be purchased for US$4,825.00.
NOTE: Individual tables with corresponding sections from this report are available as Revenues Snapshots.
The US healthcare market for Mobile Learning products and services climbed to $104.44 million in 2009. Over the forecast period (2009-2014), overall demand will grow by a healthy 24% compound annual growth rate (CAGR) and revenues will reach $306.67 million by 2014.
The healthcare segment accounts for 17% of the total US market for mLearning. It represents the largest single "vertical niche" for suppliers if they can identify the buyers in this complicated market.
Several factors are converging to drive the growth of mLearning, not the least of which is user expectations and readiness. The changing demographics of healthcare consumers coupled with an accelerating need among clinical workers to achieve greater levels of efficiency, reduce medical errors, and improve patient outcomes creates a favorable business environment for Mobile Learning suppliers.
The report identifies the most lucrative revenue opportunities for suppliers and offers recommendations to help them compete successfully in the US healthcare Mobile Learning market. The report also highlights recent international innovations.
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