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Contact us at  info@ambientinsight.com to inquire about small team and non-profit licenses. New Mobile Learning report available now in the Ambient Insight Store. The US Market for Mobile Learning Products and Services: 2008-2013 Forecast and Analysis Mobile Learning Goes Mainstream in the Downturn: Recession-resilient Second-generation Products Hit the Market Pricing: An organizational site license (multiple sites and unlimited users) can be purchased for $4,825.00. Overview: Despite the current financial crisis, the US market for Mobile Learning products and services is growing at a five-year compound annual growth rate (CAGR) of 21.7% and revenues reached $538 million in 2007. The data indicate that the demand is relatively immune from the recession. The current market offers significant revenue opportunities for suppliers. In the last 12 months all the major educational publishers have launched mobile content. There has also been an explosion of new technology products being launched by the leading learning technology suppliers. Now that the major players are "on board," the tipping point has been reached. Yet the demand is so large, and the barriers-to-entry so low, that new suppliers are entering the market at a steady pace. Download the Executive Overview (includes complete Table of Contents, List of Tables, List of Figures, and Index of Suppliers discussed in the report.) Executive Overview: 20 Pages-1.1MB PDF Document This report provides extensive examples of competitors, products, and buying behavior to help suppliers understand the market. This is evidence-based data designed to help suppliers create sustainable business models, develop competitive products, develop go-to-market strategies, and generate significant revenues and profit. This kind of data is indispensable in recessionary business environments. There are three major categories of Mobile Learning products and services forecast in this report including: Packaged content broken out by ten major types Services broken out by custom content, Location-based Learning, software-sold-as-a-service (SaaS), and content hosting Technology broken out by development tools, Device-embedded Learning, and installed platforms The demand for packaged content is growing by 25.8%, the demand for services is growing by 36.2 %, and demand for technology is growing by 7.6%.   Key Findings: There are several major factors that are influencing the US Mobile Learning market: Private equity and venture capital investment surged in the 2006-2008 period accelerating the release of new products All the major education publishers are now selling content in mobile formats and porting new content at an accelerated rate The "off-deck" retail sales distribution channel for Mobile Learning has increased significantly in the last two years with Apple, RIM, Google, Nintendo, and Amazon altering the competitive landscape The renewed demand for ebooks is a catalyst accelerating the demand for educational ebooks Handheld Decision Support is the top selling content type followed by mobile edugames and health-related titles Custom content services are in high demand throughout the forecast period Tools, installed platforms, and SaaS platforms were very scarce two years ago, but there are now dozens of new technology products on the market Ambient Insight believes that all roads lead to Mobile Learning. Relative to the five other learning technology product types, Mobile Learning will not generate the largest revenue but it will reach the largest audience. In terms of sheer reach, Mobile Learning will touch vast numbers of users. Contents: There are 93 pages in the report, 18 tables, and 14 charts. Questions Answered in this Report: The analysis in this report identifies the most lucrative revenue opportunities for suppliers. This report answers the questions: What are the growth rates for each product in each of the eight buyer segments? What products are declining in demand in each segment? What are the highest revenue opportunities throughout the forecast period? What content is in the highest demand during the forecast period? How do successful suppliers compete in the market? What is the current state of the complex supply chain? What companies dominate the competitive landscape? What are the forecasts for packaged content, services, and technology? Buyers Covered: This report forecasts the expenditures for Mobile Learning products and services across eight customer buying segments: consumer, corporations and businesses, federal government, state and local government, PreK-12 academic, higher education, healthcare, and non-profits and associations. Products Covered: The ten types of packaged content included in this analysis are: Language learning Travel and tourism Academic test preparation General education and reference Simulation and Game-based Learning Medical, health, nutrition, and fitness Business, sales, and finance Handheld Decision Support Continuing education (CE) and continuing medical education (CME) Professional training and development The four types of services included in this analysis are: Custom content services Location-based Learning services Content hosting services SaaS hosted tools and platforms The three types of technology included in this analysis are: Design and development software tools Device-embedded Learning Installed platforms Clearly, the "market creation" phase for Mobile Learning is over. Suppliers that entered the market early and serve specific buyers have very strong market positions. Downstream suppliers that offer services to the entrenched competitors are also well positioned. Yet the supply chain is still fluid and new suppliers are entering the market. Analysis By: Sam S. Adkins, Chief Research Officer Organizational Site License Price: $4,825.00 USD